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Walkers Game Ear

BigCommerce-powered WordPress e-commerce site for hearing protection and enhancement products

Overview​

Walkers Game Ear (walkershearingprotection.com) is an e-commerce website running on WordPress 6.7.2 with BigCommerce for WordPress as the headless commerce backend. The site sells hearing protection devices, electronic ear muffs, and related accessories for shooting sports and hunting.

Platform Stack​

  • CMS: WordPress 6.7.2
  • E-Commerce: BigCommerce for WordPress (Suma customized) v5.0.7.20
  • Theme: Suma Elementor v3.0.0 (custom theme based on Hello Elementor)
  • Page Builder: Elementor v3.27.6 + Elementor Pro v3.27.4
  • PHP: 7.4+ (optimal)
  • MySQL: 5.6+ / MariaDB 10.1+

Site Documentation​

Core Platform​

Core Platform​

Custom Plugins​

Development​

Key Features​

E-Commerce​

  • BigCommerce Backend: Product catalog, pricing, inventory managed in BigCommerce
  • WordPress Frontend: Custom product displays, SEO-optimized pages
  • Product Sync: Automated daily import from BigCommerce API
  • Cart & Checkout: Native BigCommerce cart with custom styling

Product Discovery​

  • Faceted Search: FacetWP-powered product filtering by category, brand, features
  • Site Search: Algolia-powered instant search across products and content
  • Dealer Locator: Find authorized retailers by location

Marketing Tools​

  • Klaviyo: Email capture, abandoned cart, back-in-stock notifications
  • BazaarVoice: Product reviews, ratings, and Q&A
  • Instagram Feed: Social proof integration
  • GTM: Comprehensive event tracking and analytics

Content Features​

  • Elementor Page Builder: 50+ custom widgets for content creation
  • ACF Custom Fields: Extensible product and page metadata
  • Gravity Forms: Contact, dealer application, and lead capture forms

Technical Highlights​

  • Headless Architecture: BigCommerce API backend with WordPress frontend
  • Custom Theme: Suma Elementor theme with 50+ specialized widgets
  • Build System: Laravel Mix with Tailwind CSS and Preact for interactive components
  • SEO: Yoast SEO Premium with schema markup
  • Security: WP 2FA, Activity Log, Headers Security, SSL/HSTS
  • Performance: WP Smush Pro, optimized asset loading, edge caching

Recent Updates​

Last documentation update: April 20, 2026

Support​

For technical questions or assistance: