📄️ Intro
Muddy (gomuddy.com) is a WordPress + BigCommerce headless commerce platform for hunting blinds, tree stands, and outdoor equipment. The site uses WordPress as the content and presentation layer with BigCommerce handling product catalog, cart, and checkout operations.
📄️ Platform Architecture
Muddy uses a headless commerce architecture where WordPress serves as the content management and presentation layer while BigCommerce handles the e-commerce backend (products, cart, checkout, orders).
📄️ BigCommerce Integration
Muddy uses BigCommerce for WordPress (Suma Fork v5.0.7.10), a custom version of the official BigCommerce WordPress plugin maintained by Rhino Group with enhancements for GSM Outdoors brands.
📄️ Custom Plugins
Muddy uses a suite of custom WordPress plugins developed by Rhino Group (Suma) for GSM Outdoors brands. These plugins provide e-commerce functionality, marketing integrations, and site-specific features.
📄️ Development Setup
Complete guide to setting up a local development environment for the Muddy WordPress + BigCommerce site.
📄️ Marketing Integrations
Muddy integrates with multiple marketing and analytics platforms to drive conversions, track customer behavior, and enable advanced e-commerce features.
📄️ Search & Filtering
Muddy implements a dual search architecture combining FacetWP v4.3.3 for faceted filtering and Algolia v2.8.1 for instant search, providing customers with powerful product discovery tools.
📄️ Theme Customizations
Muddy uses Suma Elementor v2.5.0, a custom WordPress theme built by Rhino Group specifically for GSM Outdoors brands. The theme extends Elementor Page Builder with 40+ custom widgets and GSM-specific functionality.