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Nexus Outdoors

Documentation hub for all Nexus Outdoors properties managed by Rhino Group.

About Nexus Outdoors​

Nexus Outdoors is a leading hunting and outdoor gear company specializing in scent control technology and performance hunting apparel. The Rhino Group manages two primary e-commerce platforms for Nexus Outdoors brands.

Sites​

SiteURLPlatformDescription
ScentLokscentlok.comBigCommerce for WordPressScent control hunting gear with SLoyalty rewards, Narvar tracking, comprehensive marketing automation
Blocker Outdoorsblockeroutdoors.comBigCommerce for WordPressPerformance hunting apparel with scent blocker technology, dual search (FacetWP + Algolia), Klarna/Sezzle financing

Technology Stack​

Both Nexus Outdoors sites share a common technology foundation:

Core Platform​

  • WordPress: 6.6+ / 6.7+
  • BigCommerce for WordPress (Suma): Custom fork v5.0.7.17+
  • Headless Commerce: WordPress frontend with BigCommerce backend
  • PHP: 7.4+ (optimal: 8.0+)

Theme & Design​

  • Suma Elementor: Custom theme v3.0.0
  • Elementor Pro: 60+ custom widgets
  • Build System: Laravel Mix with Tailwind CSS, Preact

Search & Filtering​

  • FacetWP Pro: Advanced faceted product filtering
  • Algolia: Instant search with autocomplete
  • Custom BigCommerce Integration: FacetWP data sources

Marketing Stack​

  • Klaviyo: Email/SMS marketing automation
  • BazaarVoice/Yotpo: Product reviews and ratings
  • Google Tag Manager: Analytics and conversion tracking

Custom Plugins​

  • Suma Dealer Locator
  • Suma Patches (WordPress core customizations)
  • Suma BazaarVoice Integrator
  • Suma Analytics
  • Back in Stock Notifications for Klaviyo
  • BigCommerce Gift Certificate Creator
  • BigCommerce Middleware for Narvar (ScentLok)

ScentLok​

Blocker Outdoors​