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Muddy Site Overview

Muddy (gomuddy.com) is a WordPress + BigCommerce headless commerce platform for hunting blinds, tree stands, and outdoor equipment. The site uses WordPress as the content and presentation layer with BigCommerce handling product catalog, cart, and checkout operations.

Platform Stack​

TechnologyVersionPurpose
WordPress6.6.2Content management, frontend presentation
BigCommerce for WordPressSuma v5.0.7.10Headless commerce integration (custom fork)
Suma Elementor Themev2.5.0Custom theme with 40+ widgets
PHP8.1+Server-side language
MySQL5.7+Database
Node.js20.xBuild tooling (Laravel Mix)

Key Features​

E-Commerce​

  • Headless Commerce: BigCommerce backend with WordPress frontend
  • Product Sync: Bi-directional synchronization between BC and WP
  • HuntStand Integration: Cross-platform product recommendations
  • Promo Flags: Custom promotional messaging system
  • Gift Certificates: Custom gift certificate creation and redemption

Marketing & Analytics​

  • Klaviyo Integration: Email marketing with product tracking (Company ID: XTXbL5)
  • BazaarVoice Reviews: Product ratings and reviews
  • Google Tag Manager: Analytics and conversion tracking
  • Back in Stock Notifications: Automated inventory alerts

Search & Discovery​

  • Dual Search: FacetWP v4.3.3 for faceted filtering + Algolia v2.8.1 for instant search
  • Dealer Locator: Store finder with Google Maps integration
  • Category Filtering: Advanced product filtering by attributes

Payment Options​

  • Klarna: Buy now, pay later financing
  • Sezzle: Installment payment plans
  • PayPal: Express checkout
  • Credit Cards: Standard card processing

Custom Development​

Suma Plugins (Rhino Group)​

  • Suma Patches v1.5.21 - WordPress core customizations
  • Suma Dealer Locator v3.0.2 - Store finder functionality
  • Suma Analytics v1.3.4 - E-commerce event tracking
  • Suma BazaarVoice Integrator v1.1.4 - Review integration
  • Back in Stock Notifications v1.2.4 - Inventory alerts
  • Gift Certificate Creator v1.0.0 - Custom gift certificates
  • Narvar Middleware v1.2.7 - Order tracking integration

Theme Customizations​

  • 40+ custom Elementor widgets
  • Laravel Mix build system
  • Tailwind CSS utility framework
  • Responsive design patterns
  • Custom product displays

Architecture Highlights​

┌─────────────────────────────────────────┐
│         WordPress Frontend              │
│  (Content + Presentation + Product UI)  │
└─────────────┬───────────────────────────┘
              │
              │ BigCommerce for WordPress
              │ (REST API + GraphQL)
              │
┌─────────────▼───────────────────────────┐
│       BigCommerce Backend               │
│  (Products + Cart + Checkout + Orders)  │
└─────────────────────────────────────────┘

Documentation Structure​

Support & Maintenance​

For technical support or development questions, contact the Rhino Group development team.