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Blocker Outdoors Site Overview

Blocker Outdoors (blockeroutdoors.com) is a WordPress + BigCommerce headless commerce platform for hunting apparel, scent control technology, and outdoor gear. The site uses WordPress as the content and presentation layer with BigCommerce handling product catalog, cart, and checkout operations.

Platform Stack​

TechnologyVersionPurpose
WordPress6.7.1Content management, frontend presentation
BigCommerce for WordPressSuma v5.0.7.17Headless commerce integration (custom fork)
Suma Elementor Themev3.0.0Custom theme with 60+ widgets
PHP8.1+Server-side language
MySQL5.7+Database
Node.js20.xBuild tooling (Laravel Mix)

Key Features​

E-Commerce​

  • Headless Commerce: BigCommerce backend with WordPress frontend
  • Product Sync: Bi-directional synchronization between BC and WP
  • MSF Support: Multi-Storefront architecture for channel management
  • Gift Certificates: Custom gift certificate creation and redemption
  • Dealer Locator: Store finder with Google Maps integration

Marketing & Analytics​

  • Klaviyo Integration: Email marketing with product tracking and abandoned cart recovery
  • BazaarVoice Reviews: Product ratings and reviews with schema.org markup
  • Google Tag Manager: GA4 e-commerce tracking and conversion monitoring
  • Back in Stock Notifications: Automated inventory alerts via Klaviyo

Search & Discovery​

  • Dual Search: FacetWP v4.3.5 for faceted filtering + Algolia v2.8.2 for instant search
  • Faceted Navigation: Filter by category, price, size, color, availability
  • Instant Search: Autocomplete with typo tolerance and synonym support
  • Product Filtering: Advanced attribute-based filtering

Payment Options​

  • Klarna: Buy now, pay later financing with product page messaging
  • Sezzle: Installment payment plans with purchase power boost
  • PayPal: Express checkout and Pay Later options
  • Credit Cards: Standard card processing via BigCommerce

Custom Development​

Suma Plugins (Rhino Group)​

  • Suma Patches v1.5.19 - WordPress core customizations and performance optimization
  • Suma Dealer Locator v3.0.2 - Store finder with radius search and category filtering
  • Suma Analytics Master v1.3.5 - E-commerce event tracking for GA4
  • Suma BazaarVoice Integrator v1.1.4 - Review integration with XML feed generation
  • Back in Stock Notifications v1.3.2 - Inventory alerts with Klaviyo integration
  • Gift Certificate Creator v1.0.0 - Custom gift certificate system
  • Narvar Middleware v1.2.7 - Order tracking integration with webhook processing

Theme Customizations​

  • 60+ custom Elementor widgets for product display and navigation
  • Laravel Mix build system with Webpack 5
  • Preact v10.11.0 for lightweight component rendering
  • Tailwind CSS v3.4 utility framework
  • Responsive design with mobile-first approach
  • Custom BigCommerce template overrides

Architecture Highlights​

┌─────────────────────────────────────────┐
│         WordPress Frontend              │
│  (Content + Presentation + Product UI)  │
└─────────────┬───────────────────────────┘
              │
              │ BigCommerce for WordPress (Suma)
              │ (REST API + GraphQL + Webhooks)
              │
┌─────────────▼───────────────────────────┐
│       BigCommerce Backend               │
│  (Products + Cart + Checkout + Orders)  │
└─────────────────────────────────────────┘
              │
              ├──► FacetWP (Faceted Filtering)
              ├──► Algolia (Search Indexing)
              ├──► Klaviyo (Marketing Events)
              ├──► BazaarVoice (Product Reviews)
              ├──► Klarna (Financing)
              └──► Narvar (Order Tracking)

Documentation Structure​

Performance Metrics​

  • Page Load Time: < 2.5 seconds (avg)
  • Lighthouse Score: 85+ (mobile), 95+ (desktop)
  • Core Web Vitals: Passes all thresholds
  • Uptime: 99.9% SLA

Support & Maintenance​

For technical support or development questions, contact the Rhino Group development team.

Recent Updates​

  • January 2026: Upgraded to Suma Elementor v3.0.0 with enhanced widget library
  • December 2025: Implemented Klarna and Sezzle financing options
  • November 2025: Migrated to WordPress 6.7.1 and PHP 8.1
  • October 2025: Enhanced Algolia search with faceted filtering